Home > Investment Guide > Investing Basics

Why It Pays to Invest in Marketing and Promotion for Your Business

If you think about it, many of your favorite companies and brands wouldn’t be here today if they didn’t have a successful marketing plan. Most of these successful marketing and promotion plans cost millions, but the returns have been even greater. For any business, big or small, it is an extremely wise business decision to invest in a marketing plan. Whether you create the plan or promotion in house or if you contract an advertising agency to do the work for your company, there is no real other way to get the word out about your brand to consumers. Here are some ways it pays to invest in marketing and promotion for your business.

For one, the only way to get people interested in your company is to have an eye-catching advertisement, viral video or promotion. Usually it takes an investment of capital, or of your product and service, to incentivize people to take part in a certain promotion. If you advertise, there are a number of avenues you can take to get your message out there, from placing banner ads on websites to purchasing a 30 second spot during half time at the super bowl. Essentially, the more dollars you invest the more exposure you will bring to your company. However, it is extremely important to have an advertising and marketing budget so that you never find your company in the red or unable to afford to place a certain ad.

As a company, one of the best places to place to put your marketing and promotion dollars is in the digital sphere. First, you want to invest in a total clean up of your online image so that there are no negative comments, bad reviews and you want to remove unnatural links. This is the best way to have a clean slate so that you can start to build a positive online presence. This isn’t easy and it is costly – it will also take a bit of time, so it is recommended that you have patience.

Statistics say that companies who invest in a marketing and promotion plan online will make huge returns in revenue. Studies show that for every dollar invested online, a company can stand to make upwards of $15 back. This can be through banner advertisement placement or promotional videos, but the key is to reach as many people as possibly. Luckily, many ad services online are affordable, comparative, and let people choose their own budget.

Lastly, short term and long-term returns on marketing and promotion plans can be enormous, provided that a business has the right plan. If a business makes one misstep or if their marketing plan doesn’t relate with a certain demographic, it is important to hire an agency or a service that can help with consultation. For every dollar spent, it can be a dollar wasted if the marketing and promotion plan is not successful. For businesses that are directing their efforts online, this can be especially pertinent. So, it important to do your research and be wise about how much capital you have so that you don’t find yourself throwing good money after bad.

comments powered by Disqus